NASHUA, NH (May 8, 2007) — ASA Tire Systems, the leading software provider for the tire industry, announced today the promotion of Erik Croswell to Manager of Communications and Marketing.

Erik has been with ASA Tire Systems since August of 1998. He began as the web developer and graphic designer, and continued to grow his skill set and accomplishments since that time. His duties have included planning and creating the advertising and marketing campaigns for ASA. In his new role, Erik will be responsible for the planning, managing and control of ASA Tire Systems’ advertising, direct mail and promotional campaigns, as well as web development for ASA Tire Systems and their customers.

About the promotion, Wayne Croswell, president of ASA, said, “Erik continues to produce great creative ideas that have taken ASA’s ads, printed materials and web sites to heights we have never experienced before.”

Erik can be reached at ecroswell@asatire.com.

About ASA Tire Systems
Headquartered in Nashua, New Hampshire, ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers to achieve a maximum return on their information technology investment. ASA’s software tools are geared to helping tire dealers and retreaders manage all facets of their businesses and can be tailored to suit the ecommerce, order processing, accounting and business management needs of any size retail, wholesale or retread tire operation. You can find them on the Internet at www.asatire.com.

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